Advertising on Hobo Mama

Would you like to reach thousands of moms and families interested in natural parenting?

Hobo Mama is offering graphic advertising and giveaways on, as well as reviews, giveaways, and ad space on, along with opportunities for conference sponsorships and social media promotion.

HOBO MAMA'S REACH was founded in 2007 and is a popular natural parenting blog. Hobo Mama is consistently in the top Family Blogs on Technorati and has a Google Page Rank of 4, drawing in tens of thousands of visitors each month. Lauren has been featured on Eco Baby Steps,, PhD in Parenting, and the Knickernappies blog. Lauren co-hosts a monthly Carnival of Natural Parenting that draws dozens of participants and hundreds of readers. Lauren is active on Facebook (over 3,500 fans), Twitter (over 3,900 followers), and Pinterest (over 740 followers). Lauren is an active member of the BlogHer Publishing Network of women bloggers and has been featured on the BlogHer front page.

I also offer advertising and sponsorship across Natural Parents Network and the blog of co-founder Dionna of

Natural Parents Network was founded in October 2010 by Lauren Wayne of Hobo Mama and Dionna Ford of Code Name: Mama, to bring together attachment parents interested in a natural lifestyle.

NPN reaches tens of thousands of natural parents each month who are interested in a community that informs, empowers, and inspires.

NPN is consistently in the Top 5 Family Blogs on Technorati and has a Google Page Rank of 4.

Our audience is primarily women who are mothers of babies or young children. The most common country of residence is the United States, followed by Canada, and then the UK and Australia.

We have hundreds of contributors and volunteers and have built a thriving community through a hopping Facebook page (over 13,500 fans), Twitter feed (over 2,400 followers), and Pinterest boards (over 1,300 followers).

Code Name: Mama has reach and visitor stats similar to Natural Parents Network.

Contact us for more information about our reach: Advertising {at} NaturalParentsNetwork {dot} com



Our ad network is a fantastic opportunity to advertise across three popular parenting sites at a reduced rate. You will have shared advertising on our main and post pages throughout your campaign on all three sites of our ad network: Hobo Mama, Code Name: Mama, and Natural Parents Network. Ads are put into a sponsorship section and rotated randomly on each page refresh.

We cannot place ads only on the main page due to our network sites. We do not currently offer text advertising.

Our ads are currently managed through Passionfruit Ads. You'll simply click "Buy Now" next to the ad spots you want below. If an ad spot is sold out, you will be put on a waiting list for the next available opening. Passionfruit will help us streamline your invoicing and renewal process. We trust this will be a simple and seamless transition for you, but let us know if you have any questions.

Sidebar advertising:
We rotate ad spots on our sites. If you don't see your ad on a single viewing, be sure to refresh the page. We cannot guarantee a certain number of impressions, but ads are rotated randomly and over time will display evenly with the other ads purchased. Ads in the regular sidebar spots are 125x125. Annual contracts are placed in the top row, six months in the middle, and three months in the bottom row. Sponsors can pay a premium price for a non-rotating ad spot (up to 150x150) at the bottom of that sponsorship section. There is also an option for a skyscraper ad (160x600) in the lower portion of the sidebar.

Advertising below posts:
Our 300x250 Premium Below-Post Ad will show up below every new post and go out through our RSS feed for every new post throughout the campaign. This is a great way to reach readers who visit sites on mobile devices, because your ad will still show as a regular image at the end of the post. We will accept only one advertiser at a time for this premium spot.

Our Targeted Single-Post rate for a large 300x250 ad is to allow you to highlight your business on three of our most popular posts across the network. We can choose the post with the most pageviews for you, or we can work with you to determine a well-trafficked post that works well with your business. Your ad will show on each pageview of that post throughout your campaign. We reserve the right to have multiple ads on a post.

Here is a selection of currently well-trafficked posts you could choose from:

Included in our rates:
  • Quarterly sponsor shout-out on our Facebook pages & Twitter streams (sponsors can personalize with sale announcements, coupon codes, store updates, etc.)
  • Annual newsletter shout-outs: The December issue of our emailed newsletter will be devoted to our sponsors, and each sponsor will receive a line of information and a link.
Additional shout-out options as well as additional services are available in Premium Add-Ons.

Contact Advertising {at} NaturalParentsNetwork {dot} com for assistance or further information.






We offer other services to help stretch your sponsorship dollars and further promote your business to natural parents.

We can feature your company in a quality "Meet Our Sponsor" post on Natural Parents Network, Code Name: Mama, and Hobo Mama Reviews for $50 per site if you have a current 3- or 6-month advertising contract, or $30 per site if you have a current 1-year advertising contract with us.

We can provide reviews & giveaways when prize minimums are met (see section on giveaways below). Advertising sponsors with a current paid contract are also eligible for a shorter giveaway post for only $25 per site (no review items required). Contact us for more details.

Other services available include:
  • Extra Facebook & Twitter shout-out (price per shout-out across all three sites' social media, up to two monthly) — $55 with current ad contract, $100 without ad contract
  • Newsletter advertising in the sidebar of our monthly e-news (button, link, and one-line blurb) — $20
  • Dedicated paragraph and photo in our December newsletter — $35
  • Facebook live chats about a topic related to and sponsored by the sponsor — $50
  • Twitter party about a topic related to and sponsored by the sponsor — $50
  • Google Hangout about a topic related to and sponsored by the sponsor — $50
  • Conference call about a topic related to and sponsored by the sponsor — $50
  • Podcast with or about the sponsor (includes editing) — $75
  • Video with or about the sponsor (includes editing) — $75
  • Up to 5 product pins on our sponsorship Pinterest boards, with pins distributed among the three accounts — $15 per pin

Use our PayPal checkout system below to purchase premium add-ons:

Sponsorship Type
Business Name:

If you have questions, please contact us at Advertising {at} NaturalParentsNetwork {dot} com to tell us a little about your company and advertising wishes, and we will arrange for advertising and budgeting options that fit your needs.



Pricing is prepaid, and payments are invoiced through PayPal via Passionfruit Ads. You are not required to have a PayPal account to send money. We do not offer refunds on contracts canceled by the advertiser.

All prices are in U.S. dollars.

We reserve the right to change advertising prices and placements upon renewal.

We reserve the right to approve ads submitted for placement. If your ad is not approved, you will receive a full refund.

We are willing to work with small companies who have small budgets, so don’t be afraid to contact us at Advertising {at} NaturalParentsNetwork {dot} com with your inquiries.

We can also arrange for services designing a suitable ad, for a small fee.



We love to promote companies that offer products relevant to a natural parenting lifestyle — particularly any small or parent-run companies, eco-conscious businesses, baby boutiques, nursing boutiques, Etsy sellers, and mom-and-pop businesses that cater to the natural parenting crowd.

We will determine whether the company or product is a good fit for our network of readers, so we can introduce the companies we support to our readers. We require that companies and products we work with comply with the World Health Organization's International Code of Marketing of Breast-milk Substitutes as well as other natural parenting ideals. Please contact us if you are unsure whether your company or product is a good fit: Advertising {at} NaturalParentsNetwork {dot} com.



Hobo Mama offers giveaways, reviews, and deals on quality products of interest to parents living a natural lifestyle.

Readers and contributors at Hobo Mama are primarily women and mothers of babies and young children. They do the shopping for their family needs, and they are looking for products that are relevant to their natural lifestyle, are eco-friendly and of high quality, and are a good value.

Please contact me to start a conversation about your product to see if it would be a good fit for my network of readers: mail {at} HoboMama {dot} com. Please understand if I decline any products I feel would not be a good fit for my readership.



Sponsoring a review and giveaway is a great way to spread the word about your natural parenting product. Everybody loves a chance to win, and contestants enjoy the opportunity to learn more about your product or company.

I can review the item on my blog alone, or I can cross-post it on Natural Parents Network for double the exposure if certain requirements are met:

We'd require one representative sample for me to use and review, and one matching product sent to the winner after the giveaway ends. To reward our volunteers for their time in producing and promoting the review, we also require either an advertising contract, or alternatively, a third matching product that we can use as a gift for one of our hard-working volunteers. Each product should have a minimum retail value of $40. (Multiple smaller items can be combined into a single prize.)

If we feel we cannot recommend the product to our readers, we'll contact you privately.

We will promote the giveaway avidly during its run, using a combination of contest listing sites, social media, and blogging. Giveaways might be run or promoted simultaneously on our reviewers’ personal blogs, which will give your company or product even more positive exposure.

Entries will require a visit to your website as well as bonus entries of your choice, such as signing up for a company newsletter, subscribing to a company blog, or following your business on Twitter or Facebook.

To suggest a product for giveaway consideration, please contact Advertising {at} NaturalParentsNetwork {dot} com.



I am not accepting sponsored reviews without a giveaway at this time.



In conjunction with a giveaway or advertising partnership, feel free to offer exclusive coupon codes and discounts to Hobo Mama readers. It's a great way to leverage the effect of a promotion and track the effectiveness of your advertising.



You can fully or partially sponsor NPN founders' attendance at a blogging conference, such as BlogHer or Blissdom, and receive special promotion in return. Costs include conference passes, transportation, and lodging, and all conference funds collected will go toward these and related costs.

Please contact us at Advertising {at} NaturalParentsNetwork {dot} com to discuss conference sponsorship.

Thank you!
Lauren, Hobo Mama