Would you like to reach thousands of moms and families interested in natural parenting?
Hobo Mama is offering graphic advertising and giveaways on www.HoboMama.com, as well as reviews, giveaways, and ad space on www.HoboMamaReviews.com, along with opportunities for conference sponsorships and social media promotion.
HOBO MAMA'S REACH
HoboMama.com was founded in 2007 and is a popular natural parenting blog. Hobo Mama is consistently in the top Family Blogs on Technorati and has a Google Page Rank of 4, drawing in tens of thousands of visitors each month. Lauren has been featured on Eco Baby Steps, AttachmentParenting.org, PhD in Parenting, and the Knickernappies blog. Lauren co-hosts a monthly Carnival of Natural Parenting that draws dozens of participants and hundreds of readers. Lauren is active on Facebook (over 3,500 fans), Twitter (over 3,900 followers), and Pinterest (over 740 followers). Lauren is an active member of the BlogHer Publishing Network of women bloggers and has been featured on the BlogHer front page.I also offer advertising and sponsorship across Natural Parents Network and the blog of co-founder Dionna of CodeNameMama.com.
Natural Parents Network was founded in October 2010 by Lauren Wayne of Hobo Mama and Dionna Ford of Code Name: Mama, to bring together attachment parents interested in a natural lifestyle.
NPN reaches tens of thousands of natural parents each month who are interested in a community that informs, empowers, and inspires. NPN is consistently in the Top 5 Family Blogs on Technorati and has a Google Page Rank of 4.
Our audience is primarily women who are mothers of babies or young children. The most common country of residence is the United States, followed by Canada, and then the UK and Australia.
We have hundreds of contributors and volunteers and have built a thriving community through a hopping Facebook page (over 11,500 fans), Twitter feed (over 2,300 followers), and Pinterest boards (over 1,000 followers).
Code Name: Mama has reach and visitor stats similar to Natural Parents Network.
Contact us for more information about our reach: Advertising {at} NaturalParentsNetwork {dot} com
ADVERTISING
We would love to promote your natural parenting products and companies.MAIN & POST PAGE ADVERTISING & ADVERTISING NETWORK
You will have shared advertising on our main and post pages throughout your campaign. Ads are put into a sponsorship section and rotated randomly on each page refresh.We cannot place ads only on the main page due to our network sites.
We rotate ad spots on our sites. If you don't see your ad on a single viewing, be sure to refresh the page. We cannot guarantee a certain number of impressions, but ads are rotated randomly and over time will display evenly with the other ads purchased. Sponsors can pay a premium price for a non-rotating ad spot at the bottom of the sponsorship section.
Our ad network is a fantastic opportunity to advertise across four popular parenting sites at a reduced rate. Our ad network consists of Hobo Mama, Code Name: Mama, and Natural Parents Network. You can advertise on an individual site, or add sites at a discounted rate.
Here is a selection of some of our most popular options:
Most ads are 125x125 and are rotated evenly in the sponsorship section in the sidebar of each site. You can choose a larger ad or a non-rotating ad at the bottom of the sponsor section (up to 150x150 for those premium slots).
We also offer advertising below posts. Our single-post rate for a large 300x250 ad is to allow you to highlight your business on our most popular posts. We can choose the post with the most pageviews for you, or we can work with you to determine a well-trafficked post that works well with your business.
Included in our rates:
- Quarterly sponsor shout-out on our Facebook pages & Twitter streams (sponsors can personalize with sale announcements, coupon codes, store updates, etc.)
- Annual newsletter shout-outs: The December issue of our emailed newsletter will be devoted to our sponsors, and each sponsor will receive a line of information and a link.
Contact Advertising {at} NaturalParentsNetwork {dot} com for other sizes and rates and a full brochure of advertising options.
PREMIUM SPONSORSHIP ADD-ONS
We offer other services to help stretch your sponsorship dollars and further promote your business to natural parents.We can feature your company in a quality "Meet Our Sponsor" post on Natural Parents Network, Code Name: Mama, and Hobo Mama Reviews for $50 per site if you have a current 3- or 6-month advertising contract, or $30 per site if you have a current 1-year advertising contract with us.
We can provide reviews & giveaways when prize minimums are met (see section on giveaways below). Advertising sponsors with a current paid contract are also eligible for a shorter giveaway post for only $25 (no review items required). Contact us for more details.
Other services available include:
- Extra Facebook & Twitter shout-out (price per shout-out, up to two monthly)
- Newsletter advertising in the sidebar of our monthly e-news
- Dedicated paragraph and photo in our December newsletter
- Facebook live chats about a topic related to and sponsored by the sponsor
- Twitter party about a topic related to and sponsored by the sponsor
- Google Hangout about a topic related to and sponsored by the sponsor
- Conference call about a topic related to and sponsored by the sponsor
- Podcast with or about the sponsor
- Video with or about the sponsor
- Up to 5 product pins on our sponsorship Pinterest boards
Please contact us at Advertising {at} NaturalParentsNetwork {dot} com to tell us a little about your company and advertising wishes, and we will arrange for advertising and budgeting options that fit your needs.
ADVERTISING SEASONS
Our ad placements are sold quarterly, with ads running seasonally — Spring (March-May), Summer (June-August), Fall (September-November), or Winter (December-February). Your ad can begin running in the next available quarter to receive full value.If the quarter has already begun and you don’t wish to wait, ad prices are not pro-rated and your ad will expire at the end of the quarter with the other placements. This is to simplify our renewal process; we apologize for any inconvenience or waiting involved.
ADVERTISING INFORMATION
Pricing is prepaid, and payments are invoiced through PayPal. You are not required to have a PayPal account to send money. We do not offer refunds on contracts canceled by the advertiser.All prices are in U.S. dollars.
We reserve the right to change advertising prices and placements upon renewal.
We are willing to work with small companies who have small budgets, so don’t be afraid to contact us at Advertising {at} NaturalParentsNetwork {dot} com with your inquiries.
We can also arrange for services designing a suitable ad, for a small fee.
NATURAL PARENTING COMPANIES WELCOME
We love to promote companies that offer products relevant to a natural parenting lifestyle — particularly any small or parent-run companies, eco-conscious businesses, baby boutiques, nursing boutiques, Etsy sellers, and mom-and-pop businesses that cater to the natural parenting crowd.We will determine whether the company or product is a good fit for our network of readers, so we can introduce the companies we support to our readers. We require that companies and products we work with comply with the World Health Organization's International Code of Marketing of Breast-milk Substitutes as well as other natural parenting ideals. Please contact us if you are unsure whether your company or product is a good fit: Advertising {at} NaturalParentsNetwork {dot} com.
GIVEAWAYS, REVIEWS, & COUPONS
Natural Parents Network offers giveaways, reviews, and deals on quality products of interest to parents living a natural lifestyle.Readers and contributors at NPN are primarily women and mothers of babies and young children. They do the shopping for their family needs, and they are looking for products that are relevant to their natural lifestyle, are eco-friendly and of high quality, and are a good value.
Please contact us to start a conversation about your product to see if it would be a good fit for our network of readers: Advertising {at} NaturalParentsNetwork {dot} com. Please understand if we decline any products we feel would not be a good fit for our readership.
GIVEAWAYS
Sponsoring a review and giveaway is a great way to spread the word about your natural parenting product. Everybody loves a chance to win, and contestants enjoy the opportunity to learn more about your product or company.We'd require one representative sample for one of our panel of contributors to use and review, and one matching product sent to the winner after the giveaway ends. To reward our volunteers for their time in producing and promoting the review, we also require either an advertising contract, or alternatively, a third matching product that we can use as a gift for one of our hard-working volunteers. Each product should have a minimum retail value of $40. (Multiple smaller items can be combined into a single prize.)
If we feel we cannot recommend the product to our readers, we'll contact you privately.
We will promote the giveaway avidly during its run, using a combination of contest listing sites, social media, and blogging. Giveaways might be run or promoted simultaneously on our reviewers’ personal blogs, which will give your company or product even more positive exposure.
Entries will require a visit to your website as well as bonus entries of your choice, such as signing up for a company newsletter, subscribing to a company blog, or following your business on Twitter or Facebook.
To suggest a product for giveaway consideration, please contact me at mail {at} hobomama.com.
REVIEWS
I will consider conducting paid reviews of relevant products on www.HoboMamaReviews.com if you do not wish to offer a giveaway. I will disclose the fact that it is a paid review and will uphold my standards as to whether I can recommend your product to my readers.COUPON CODES & DEALS
In conjunction with a giveaway, review, or advertising partnership, feel free to offer exclusive coupon codes and discounts to Hobo Mama readers. It's a great way to leverage the effect of a promotion and track the effectiveness of your advertising.CONFERENCE SPONSORSHIP
You can fully or partially sponsor my trip to a blogging conference, such as BlogHer or Blissdom, and receive special promotion in return. Dionna and I are currently accepting sponsorship shares for BlogHer '13, which takes place this July in Chicago. Costs include conference passes, transportation, and lodging, and all conference funds collected will go toward these and related costs.Please contact us at Advertising {at} NaturalParentsNetwork {dot} com to discuss conference sponsorship, to receive a sponsorship brochure, or with any other questions.
If you have questions at any time, please contact me at mail {at} hobomama.com. To begin an advertising relationship, please write Advertising {at} NaturalParentsNetwork {dot} com.
Thank you!
Lauren, Hobo Mama
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