Advertising on Hobo Mama

Would you like to reach thousands of moms and families interested in natural parenting?

Hobo Mama is offering graphic advertising on and, along with opportunities for conference sponsorships and social media promotion.

HOBO MAMA'S REACH was founded in 2007 and is a popular natural parenting blog. Hobo Mama is consistently in the top Family Blogs on Technorati and has a Google Page Rank of 4, drawing in tens of thousands of visitors each month. Lauren has been featured on Eco Baby Steps,, PhD in Parenting, and the Knickernappies blog. Lauren co-hosts a monthly Carnival of Natural Parenting that draws dozens of participants and hundreds of readers. Lauren is an active member of the BlogHer Publishing Network of women bloggers and has been featured on the BlogHer front page.

Hobo Mama:

Hobo Mama offers advertising and sponsorship across Natural Parents Network and the blog of NPN co-founder Dionna of

Natural Parents Network was founded in October 2010 by Lauren Wayne of Hobo Mama and Dionna Ford of Code Name: Mama, to bring together attachment parents interested in a natural lifestyle.

Our audience is primarily women who are mothers of babies or young children. The most common country of residence is the United States, followed by Canada, and then the UK and Australia.

NPN reaches tens of thousands of natural parents each month who are interested in a community that informs, empowers, and inspires. NPN is consistently in the Top 5 Family Blogs on Technorati and has a Google Page Rank of 4. We have hundreds of contributors and volunteers and have built a thriving community:

Code Name: Mama has reach and visitor stats similar to Natural Parents Network and Hobo Mama.

Across the three sites, our current stats are on average:
  • 222,626 pageviews / month
  • 153,498 unique visitors / month
  • Google PageRank of 4 for each site
  • 68,500 cumulative Facebook fans
  • 14,300 cumulative Twitter followers

Advertising with the Natural Parents Network is an effective way for us to reach the eco-conscious breastfeeding mom. NPN provides good value and I am confident that their referrals will grow as their following continues to.
— Wendy Armbruster Bell, CLE, Founder & CEO of Snugabell™ Mom & Baby Gear Ltd

Contact us for more information about our reach: Advertising {at} NaturalParentsNetwork {dot} com



Our ad network is a fantastic opportunity to advertise across three popular parenting sites at a reduced rate. You will have shared advertising on our main and post pages throughout your campaign on all three sites of our ad network: Hobo Mama, Code Name: Mama, and Natural Parents Network. Ads are put into a sponsorship section and rotated randomly on each page refresh.

Our ads are currently managed through Passionfruit Ads. You'll simply click "Buy Now" next to the ad spots you want below. If an ad spot is sold out, you will be put on a waiting list for the next available opening. Passionfruit will help us streamline your invoicing and renewal process. We trust this will be a simple and seamless process for you, but let us know if you have any questions.

See our ad shop here, and read below if you want more information on any of the advertisement types listed.



Contact Advertising {at} NaturalParentsNetwork {dot} com for assistance or further information.

What a pleasure to work with The Natural Parents Network! The team gave a detailed and awesome review on our product that will sure help to spread the word about us!

If you have questions, please contact us at Advertising {at} NaturalParentsNetwork {dot} com to tell us a little about your company and advertising wishes, and we will arrange for advertising and budgeting options that fit your needs.



We cannot place ads only on the main page due to our network sites. We do not currently offer text advertising. We are not currently publishing reviews & giveaways, but let us know if you'd like your company placed on our list for consideration in the future. (See section on giveaways below for more details.)

Sidebar advertising:
We rotate ad spots on our sites. If you don't see your ad on a single viewing, be sure to refresh the page. We cannot guarantee a certain number of impressions, but ads are rotated randomly and over time will display evenly with the other ads purchased. Ads in the regular sidebar spots are 125x125. Annual contracts are placed in the top two rows, six months in the middle, and three months in the bottom row. Sponsors can pay a premium price for a non-rotating ad spot (up to 150x150) at the bottom of that sponsorship section. There is also an option for a skyscraper ad (160x600) in the lower portion of the sidebar.

All ads have good visibility as they are near the text on post pages. You can check views and click-throughs in your Passionfruit Ads dashboard.

Pricing is prepaid, and payments are invoiced through PayPal via Passionfruit Ads. You are not required to have a PayPal account to send money. We do not offer refunds on contracts canceled by the advertiser.

All prices are in U.S. dollars.

We reserve the right to change advertising prices and placements upon renewal.

We reserve the right to approve ads submitted for placement. If your ad is not approved, you will receive a full refund.

We are willing to work with small companies who have small budgets and are open to bartering, so don’t be afraid to contact us at Advertising {at} NaturalParentsNetwork {dot} com with your inquiries.

We can also arrange for services designing a suitable ad, for a small fee.


Advertising below posts:
Our 300x250 Premium Below-Post Ad will show up below every new post and appear on mobile devices as well for every new post throughout the campaign. This is a great way to reach readers who visit sites on mobile devices, because your ad will still show as a regular image at the end of the post. We will accept only one advertiser at a time for this premium spot.

Our Targeted Single-Post rate for a large 300x250 ad is to allow you to highlight your business on three of our most popular posts across the network. We can choose the post with the most pageviews for you, or we can work with you to determine a well-trafficked post that works well with your business. Your ad will show on each pageview of that post throughout your campaign. We reserve the right to have multiple ads on a post.

Here is a selection of currently well-trafficked posts you could choose from:


We love to promote companies that offer products relevant to a natural parenting lifestyle — particularly any small or parent-run companies, eco-conscious businesses, baby boutiques, nursing boutiques, Etsy sellers, and mom-and-pop businesses that cater to the natural parenting crowd. We will determine whether the company or product is a good fit for our network of readers, so we can introduce the companies we support to our readers. We require that companies and products we work with comply with the World Health Organization's International Code of Marketing of Breast-milk Substitutes as well as other natural parenting ideals. Please contact us if you are unsure whether your company or product is a good fit: Advertising {at} NaturalParentsNetwork {dot} com.  


I offer occasional themed giveaways, reviews, and deals on quality products of interest to parents living a natural lifestyle. We have no current giveaways planned, but we can put your name on an interest list. Readers and contributors are primarily women and mothers of babies and young children. They do the shopping for their family needs, and they are looking for products that are relevant to their natural lifestyle, are eco-friendly and of high quality, and are a good value. Please contact us to start a conversation about your product to see if it would be a good fit for our network of readers: Advertising {at} NaturalParentsNetwork {dot} com. Please understand if we decline any products we feel would not be a good fit for our readership.  


Sponsoring a review and giveaway is a great way to spread the word about your natural parenting product. Everybody loves a chance to win, and contestants enjoy the opportunity to learn more about your product or company. We host occasional themed giveaway round-ups. We have no current giveaways planned, but we can put your name on an interest list. For a giveaway, we'd require one representative sample for one of our panel of contributors to use and review, and one matching product sent to the winner after the giveaway ends. To reward our volunteers for their time in producing and promoting the review, we also require either an advertising contract, or alternatively, a third matching product that we can use as a gift for one of our hard-working volunteers. Each product should have a minimum retail value of $40. (Multiple smaller items can be combined into a single prize.) If we feel we cannot recommend the product to our readers, we'll contact you privately. We will promote the giveaway avidly during its run, using a combination of contest listing sites, social media, and blogging. Giveaways might be run or promoted simultaneously on our reviewers’ personal blogs, which will give your company or product even more positive exposure. The mandatory entry must be simply inputting a name and email, but bonus entries will suggest a visit to your website as well as other options of your choice, such as signing up for a company newsletter, subscribing to a company blog, or following your business on Twitter or Facebook. Please note that companies will be responsible for shipping all products. NPN is happy to ship products for the company for a $10 fee per product shipment plus the cost of postage. To suggest a product for giveaway consideration, please contact Advertising {at} NaturalParentsNetwork {dot} com.  


We are not accepting sponsored reviews without a giveaway at this time.  


In conjunction with a giveaway or advertising partnership, feel free to offer exclusive coupon codes and discounts to our readers. It's a great way to leverage the effect of a promotion and track the effectiveness of your advertising.  


You can fully or partially sponsor our NPN founders' attendance at a blogging conference, such as BlogHer (summer), Blissdom (spring), or MommyCon (various throughout the year), and receive special promotion in return. Costs include conference passes, transportation, and lodging, and all conference funds collected will go toward these and related costs. Contact us at Advertising {at} NaturalParentsNetwork {dot} com to discuss sponsorship options. Thank you! Lauren, Hobo Mama